About Us

At LOVE is greater than hate, we strive to provide a lifestyle brand that focuses on the elevation and active style of all individuals. Ranging from youth to adults, our message aims to promote community teamwork, kindness, and spreading LOVE regardless of race, sexuality, religion, and all other common forms of division amongst people. Our brand derived from a vicious attack in 2018 against the owner of our company (Joseph McClain) as a result of race and ethnicity differences. In times of evil acts, it is pertinent to take action in being the change needed for our world. Thus Love is greater than hate, otherwise known as LOVE>hate, was born.

Our mission continues through community projects, youth and adult athletic opportunities, donations, and more to help build and teach change through Love. We hope that your experience through our site, store location(s), and other interactions are nothing short of amazing. Continue to support and grow with us on this lifetime journey and lifestyle change for all!